Scaling AdRoll, TheNextWeb and BuySellAds
MaxCDN has released a series of blog posts called #MaxScale that takes an in-depth look at how tech companies handle scale at the highest levels of bandwidth, storage, analysis and more. We’ve compiled the first three in the series, which talks about scaling AdRoll, TheNextWeb and BuySellAds.
How AdRoll Has Scaled To Process 1.8 Trillion Requests Per Month
AdRoll #statporn
150TB data/day
60B requests/day
1.8T requests/mo
100K metrics/sec
AdRoll’s Stack
| Application | |
|---|---|
| Server: | AWS |
| Web App: | Python |
| Data Processing: | Java |
| Machine Learning: | D Programming Language |
| Realtime: | Erlang |
| Monitoring & Analytics | |
|---|---|
| Analytics: | PrestoDB |
| Frontend Reporting: | HBase |
| Monitoring: | Datadog |
| Business Intelligence: | Tableau |
How The Next Web Scaled to 7.2 Million Visitors a Month
TNW #statporn
7.2M vistors/mo
9.5M pageviews/mo
TheNextWeb’s Stack
| Software | |
|---|---|
| Software Stack: | LAMP |
| CMS: | WordPress |
| Content Delivery | |
|---|---|
| CDN: | MaxCDN |
How BuySellAds Went From 0 to 2+ Billion Ad Impressions Per Month
BuySellAds #statporn
2B+ impressions/mo
12-20 stat servers
BuySellAd’s Stack
| Content Delivery & Storage | |
|---|---|
| CDN: | MaxCDN |
| Storage: | AWS |
| Ad Server: | Digital Ocean |
| DNS: | DynDNS |
| Application | |
|---|---|
| Framework: | PHP |
| Data Store: | Kyoto Cabinet |
| Logs Processing: | C++ |
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Chris Ueland
http://www.ueland.comWanting to call out all the good stuff when it comes to scaling, Chris Ueland created this blog, ScaleScale.
- sdeering
